How do you market a sex education brand?
Branducation focuses on interesting brand challenges and the brand leaders who face them. In this episode, we go behind one of the most complex and culturally loaded branding missions out there: MakeLoveNotPorn. This video platform showcases real-world, unscripted sex to challenge the performative myths of mainstream porn.
Abigail Mlinar, Head of Sales at MakeLoveNotPorn, joins us to share how her team is building a movement that educates people on real-world sex, not porn fantasies. She opens up about the brand’s growth with zero ad budget, the daily fight against censorship, and the surprising truths about their audience.
We also explore what happens when branding meets activism, how storytelling and context drive connection, and what success really looks like when you're marketing something this taboo.
A great episode with some really interesting insights from a brand doing the impossible—and making an impact.
Key Takeaways:
- 00:00 Intro
- 00:49 Abigail’s background and MakeLoveNotPorn
- 04:46 Audience and data analysis
- 08:36 Measuring success and cultural influence
- 10:44 Porn actors joining the movement
- 12:17 Education by demonstration
- 13:48 Overcoming marketing limitations
- 18:34 Brand or cause?
- 19:18 Storytelling, content creation, and content creators
- 24:31 Abigail's personal involvement and activism
- 29:59 Their message to the world
- 31:16 Outro
Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!
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