What does it really mean when people say “sell the sizzle, not the steak”?

‍

It’s actually pretty simple. Just look at Steve Jobs' revolutionary iPod messaging—remember “1000 songs in your pocket”? That one line makes it crystal clear. Great marketing doesn’t brag about specs. It solves problems. Today, we’re going to take a closer look at this messaging trick and learn how to sell the sizzle, not the steak. 

‍

Tune in and start winning over customers! 

‍

‍

Key Takeaways:

‍

• 00:00 Sell the sizzle, not the steak 
• 00:33 How Steve Jobs sold the sizzle 
• 04:14 Outro

‍

The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential! 

‍

Don’t forget to follow so you never miss an episode!