Supergoop is currently running a paid TikTok ad. Cool. Normal. On-brand.

Except… there’s just one small, slightly unfortunate detail: The product in the video isn’t actually theirs.

Yep. The ad says “Supergoop.” The logo says “Supergoop.” But the bottle in the influencer’s hand? Clear as day: Dime Beauty.

We’ll give you a moment to let that sink in. 🫠

Now Dime, for their part, must be thrilled. Imagine the dopamine hit of waking up to discover a completely unrelated brand accidentally spent their media budget promoting your product. That’s not just luck — that’s the beauty gods smiling down on you.

TikTok noticed. People are duetting it, reposting it, and zooming in to confirm what they think they saw. Spoiler: they’re right. Supergoop paid to run an ad… for another beauty brand.

And honestly? That’s a masterclass in why attention to detail matters.

Because in the age of TikTok, nothing slips by unnoticed.

Not the comments. Not the captions. And definitely not the wrong product in your hand while your brand name flashes across the screen. 👀

This is where having an agency that triple-checks your work isn’t just “nice to have” — it’s critical.

You need people who:

• Scrub every frame of video for brand inconsistencies
  
  
• Confirm the right assets were used — every. single. time.
  
  
• Aren’t afraid to send an “umm… is this the correct product?” Slack at 10:47 PM
  
  

Because when you don’t? You end up spending real money to tell thousands (maybe millions) of potential customers to go buy another brands product. Bold strategy. We salute the confidence. But maybe… let’s not.

The best agencies don’t just move fast — they move smart.

Yes, creative ideas matter. Yes, you need to be agile. But “agile” shouldn’t mean “accidentally launches free ad for another brand.”

This is where process saves reputations. It’s not glamorous, but it works:

• Approvals.
  
  
• Final checks.
  
  
• Last-looks from someone who wasn’t involved in the edit and is therefore immune to brain fog.
  
  

Because even the best teams get fatigued. And that’s when mistakes sneak through.

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