GOAL: Position Randolph Eyewear as the sunglasses that are actually made to last. 

In the age of fast fashion and cheap production, there’s no denying that things just aren’t Made Like They Used to Be.^™ While most “premium” sunglass brands churn out low-quality products that get replaced every season, Randolph has held strong in its ways for decades — 100% American craftsmanship, military-grade materials, and eyewear that lasts for life. By aligning Randolph with timeless classics and symbols of enduring quality, this campaign rejects trend-driven throwaway culture in favor of well-made products that stand the test of time.