You need to fix your broken brand messaging before it’s too late.
In the first two parts of this three-part series, you learned about the commodity trap and the brain science behind attention. Now it’s time to put that knowledge into action—because real brand differentiation isn't a mystery. It's not a million-dollar rebrand, a clever tagline, or a fancy photo shoot. It's a series of strategic decisions rooted in clarity, belief, and bravery.
In this final part, I’ll break down the three foundational steps to authentic brand differentiation and guide you in creating a tagline that actually works. With this, you’ll be able to start making better decisions for your brand immediately.
No agency required. No 12-week timeline. No excuses. Just clear, actionable direction.
Let’s jump right in.
Key Takeaways:
- 00:00 Intro
- 00:41 Section 6: Three steps to begin your differentiation today
- 11:16 Section 7: What happens when you get differentiation right
- 17:28 Section 8: Creating the right tagline
- 24:23 Section 9: Call to action
- 28:13 My final thoughts
- 30:02 Outro
The Bill Harper Show is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!
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