You’re tweaking ads, rebuilding your website, maybe even burning budget on SEO… but nothing’s really clicking.
Here’s the brutal truth: it’s not your offer, it’s your message.
I’ve spent 35 years building $10M+ brands, and I can tell you this: if your story doesn’t resonate, you don’t scale. Period.
That’s why today, we’re going to dive deep into the strategic frameworks and structural tools that powerhouse brands rely on to become unforgettable. And here’s the best part: these same structures work whether you’re a startup, a challenger brand, or already pushing into category leadership. I will break down the psychology of how people really make decisions (hint: it’s emotional first, logic second), why most branding falls flat, and the exact messaging shift that took one luggage brand from near-dead to dominating the category with 837% growth.
We’ll also unpack the "What Trap" killing your pitch, the top ten truths of great branding, and how to stop sounding like everyone else in your market.
If you’re serious about building a $10M+ brand, this is where it starts.
Hit play. Let’s build something unforgettable.
Key Takeaways:
- 00:00 Intro
- 00:58 The most misunderstood concept in business
- 04:20 What is branding?
- 04:55 The role branding plays in marketing
- 07:34 The power of storytelling
- 11:11 The what trap
- 16:05 10 fundamental truths of branding
- 32:27 Leveraging this knowledge
- 34:31 Outro
Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!
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