85% of consumers say color is a major factor in their buying decisions.

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Leading brands like McDonald’s, Spotify, and Google are well aware of this. They use carefully curated color palettes to spark emotion and build trust. But here's a catch: picking colors at random can actually wind up hurting your brand, especially if they clash, because they wind up sending the wrong message to your target audience. 

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So here's how you can use color harmonies to give your brand just the right look and feel. You’ll also learn the 60/30/10 rule for perfectly balanced palettes and discover a free tool that generates endless color combos in seconds.

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Tune in! 

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Key Takeaways:

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• 00:00 Intro 
• 00:32 Exploring different color harmonies 
• 02:10 How to avoid color clashes 
• 03:10 Outro 

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Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!

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